In today's highly competitive hospitality industry, hotels and spas are constantly seeking innovative ways to capture the attention of travelers and boost their bookings. While influencer marketing may offer instant results, it often fails to establish a unique and lasting connection with potential guests. In contrast, a well-crafted, long-term video content strategy can be the key to success, allowing establishments to maintain their unique voice, provide an unparalleled guest experience, and reduce the reliance on discounts to fill their rooms. In this article, we will explore why creating consistent quality video content is the best way for hotels and spas to thrive in the digital age, with real-world examples from www.brandstorytelling.com and insights into the power of SEO and video content working together

New York City is a top tourist destination, known for its world-class cuisine, iconic landmarks, and luxurious hotels. Among the city's many options for accommodation, the WestHouse Hotel stands out as a truly unique boutique hotel concept. The WestHouse Hotel is like a “house away from home,” designed to give guests a curated portfolio of services and amenities that transcend the norm. This article will take you on a journey of a two-day stay at the WestHouse Hotel, with the emphasis on the 23rd-floor terrace that offers spectacular views of the city.

Fashion photography is an art form that captures the essence of style, beauty, and innovation. Behind the lens, talented photographers skillfully craft images that evoke emotions and inspire trends. In this article, we present the crème de la crème of fashion photography, the top 10 best fashion photographers in the world. From captivating editorials to groundbreaking campaigns, these artists have left an indelible mark on the fashion industry.

In the hospitality industry, people are looking for experiences that can transcend the mundane and offer a slice of paradise. For those looking to stand out from the crowd, branding and storytelling are pivotal tools for success. This is especially the case for luxury resorts, where every part of the guest's journey is so carefully curated to create a memorable, immersive experience.

As a travel enthusiast, I'm always on the search for unique and exciting places to visit. During my most recent trip to New York, I had the pleasure of staying at the Walker's Hotel Tribeca. This luxurious hotel, once a ribbon factory, has been transformed into a beautiful modern hotel that boasts remarkable architecture and design. I was thrilled to experience the hotel's hospitality, explore the local neighbourhood and try the exquisite cocktails and cuisine offered. In this blog, I'm excited to share with you my enchanting experience at the Walker's Hotel Tribeca.

For decades, fashion photography has been an essential element of the fashion industry. It serves as a bridge between designers' creations and the public by showcasing the latest trends, styles, and concepts through a lens. In 2023 and beyond, the industry will require budding and existing fashion photographers to capture the essence of fashion with a fresh and creative approach. Therefore, we have compiled a list of ten fashion photographers to watch in 2023, who are destined to make a mark in the industry with their exceptional talent and vision.

Discover the magic of AI tools in fashion photography. From enhancing images to creating virtual shoots, AI is transforming the industry. Read more.

Discover Helmut Newton's unique working style through his iconic books. Explore his provocative photography and influence on the art form. See how he captured the art of beauty through his distinctive lens.

Unleash your inspiration and uncover the ingenious process behind a prominent fashion photographer in this captivating blog post. Discover how technical skill and creativity amalgamate to capture that perfect shot. Immerse yourself in a world of light, color, and texture, with awe-inspiring images by the artist. Plus, elevate your photography skills and create memorable moments for years to come. Start exploring now and unleash your creativity!

You’ve heard the saying “the camera doesn't make the photographer” and while it's true, cameras still play an important role in creating beautiful images. However, it's your emotional intelligence, experience and unique style that brings out your true creativity. As photographers, film makers, directors, models, casting directors and media buyers know all too well - it takes more than a top of the line camera to deliver truly great art; It takes human emotion to capture moments that will last forever.

It’s no secret that fashion editorials and campaigns are often shot in some of the most luxurious hotel premises around the world. Hotels not only offer brands a unique backdrop but also provide a variety of amenities that make shooting an editorial much easier.

Black and White photography has been a staple of the art world since its inception. Not only did it revolutionize how we see the world, but it also shaped the way we capture images. Black and white photography gave us an entirely new view of portrait photography – one that was no longer limited to traditional colour palettes.

Peter Lindbergh is a German fashion photographer best known for his work in Vogue and other high-profile magazines covering the world of fashion. Starting out as an art director in Düsseldorf, Peter quickly developed an interest in photography and began shooting fashion stories for popular European magazines.

As photography enthusiasts, we all know the anxiety of trying to stay inspired. In photography, it’s easy to become stuck in a creative rut and lose motivation for photography projects. Luckily, there are plenty of ways to get back into the photography groove and find new sources of inspiration! Here are some tips to help you stay inspired as a photographer:

Fashion photography is one of the most glamorous careers you can pursue. However, getting to the top is anything but glamorous. Getting started in the photography industry itself is quite a challenge. For starters, you need to have your own style ­­– something that sets you apart from the thousands of fashion photographers out there. You will notice as your flip through the pages of Vogue or Elle that each fashion photographer has a certain style that makes them unique. But don’t worry; the following simple steps will help you create your own ideas and get started with fashion photography.